ElevenCreative by ElevenLabs

ElevenCreative is an AI-native creative workspace by ElevenLabs for generating, editing, and localizing audio and video content at scale. It unifies voice, music, sound effects, image, and video generation into a single platform — eliminating the need to juggle multiple tools across a production workflow. ## What ElevenCreative Is Good For ElevenCreative covers a wide range of production tasks in one workspace. You can create voiceovers, narration, music tracks with lyrics, sound effects, dubbed and localized audio, as well as images and videos. This makes it practical for use cases like: - **Audiobook and podcast production**: Long-form audio projects with character voice assignment and audio-video timeline editing - **Marketing and ad creative**: Generate and iterate on ad spots with voices, music, and SFX from a single canvas - **Content localization**: Translate and dub content into 70+ languages while preserving speaker voice characteristics - **Video content**: Add voiceovers, background music, sound effects, and auto-captions to video files - **Automated pipelines**: The Flows feature (a node-based canvas) lets teams chain image, video, TTS, lip-sync, and music models together into reusable pipelines — build once, run many times with different inputs All core capabilities — voice, music, sound effects, dubbing, and transcription — are also accessible via API or SDK, enabling direct integration into external production pipelines. A free tier with 10,000 monthly characters lets new users experiment before committing to a paid plan. ## Who It's a Good Fit For ElevenCreative is designed for professional creators, marketing teams, and media companies that need to produce content at volume across formats and markets. The platform includes multi-seat workspaces, shared credit pools, content libraries, and role-based access — making it suited for team-based workflows rather than solo hobbyist use. Enterprise tiers add SOC 2 compliance, SSO, and audit logs. Compared to standalone tools like [Synthesia](/tools/synthesia) (which focuses on avatar-based video) or [Runway Gen-2](/tools/runway-gen-2) (video generation), ElevenCreative's differentiator is the depth of its audio stack combined with multi-modal output in one workspace. It also pairs naturally with [ElevenLabs](/tools/elevenlabs)' broader API platform for developers building voice-driven products. ## Limitations and Where It Falls Short ElevenCreative is primarily an audio-first platform that has expanded into video and image generation. Teams whose needs center heavily on advanced visual editing or sophisticated video effects may find the video tooling less mature than dedicated video platforms. Long-form voice output can show consistency variations across sessions, particularly when generating large volumes. The credit-based pricing model — shared across all products — can also become complex to predict for teams running mixed workloads of audio, video, and music generation simultaneously. Flows (the pipeline feature) is currently available only on paid plans, and programmatic API execution for Flows is planned but not yet fully released.