Why This Tool Was Built (The Backstory)

There is a specific heartbreak that every entrepreneur knows. You have the idea. You have the passion. You brainstorm the perfect name: "FastFood." You type it into GoDaddy. Taken. Price: $200,000.

I spent 3 weeks stalling a project because I couldn't find a name that had a .com available. I realized I was thinking too literally. The best companies don't have literal names (Google, Uber, Nike). They have brandable names. We built the Business Name Generator to help you think laterally—to create new words, mix concepts, and find the hidden gems that are still available.

Who Is This For?

• Serial Entrepreneurs: You launch projects fast. You need a "good enough" name in 5 minutes so you can start building.
• App Developers: The App Store is crowded. You need a name that stands out on a small screen. Short and punchy wins.
• Creative Agencies: Clients pay you to name things. This tool is your brainstorming secret weapon.
• Side Hustlers: You are starting an Etsy shop or a newsletter. You want a name that sounds pro, not like a hobby.

The Psychology Behind It

Sound Symbolism (Bouba/Kiki Effect): Sounds carry meaning. Hard sounds (K, T, P) feel sharp, fast, and energetic (e.g., Kodak, TikTok). Soft sounds (L, M, S) feel smooth, reliable, and luxurious (e.g., Lululemon, Tesla). Choose a name that sounds like what your business feels like.

Processing Fluency: If a name is easy to pronounce, people like it more. If they stumble over it ("Xylophonix"), they subconsciously associate it with risk. Keep it simple.

Common Mistakes to Avoid

Being Too Descriptive: "Best London Dog Walker" is a bad business name. It limits you. What if you want to walk cats? What if you move to Manchester? "Paws & Co" allows you to pivot.

The "Radio Test" Fail: If you tell someone your business name in a crowded bar, can they spell it when they get home? If you have to say "It's Lyft with a Y," you are losing traffic.

Trends that Age Badly: Remember when everyone dropped vowels (Flickr, Tumblr)? Now it looks dated. Aim for timeless structures.

Naming Strategies We Use

1. The "Mashup": "Unicorn" + "Taco" = "Unitaco" (Memorable).
2. The "Nappify" Method: "Nap" + "-ify" = "Nappify" (Sounds like a tech startup).
3. The "Abstract": "Koda" (Means nothing, sounds strong).

The "Human Touch" Checklist: Don't Just Copy-Paste

A name is forever (or at least until the rebrand). Be careful.

• The Bar Test: Go to a noisy bar (or coffee shop). Shout your new business name to a friend. If they ask "What?" three times, pick a new name. It needs to cut through the noise.
• The URL Reality: The AI suggests "CloudStream." Great name. The .com is taken. Don't fall in love until you check GoDaddy. Be prepared to add a prefix like "GetCloudStream" or "CloudStreamApp."
• The Translate Check: Ensure your made-up word doesn't mean something offensive in another language. The Chevy "Nova" (No Go) is a famous example of this failure. Google it first.